Ways to Grow Your Business Kalamazoo MI

It can be difficult enough to grow, expand and maintain a healthy business in a strong economy. When the market turns sour, it can spell disaster for the small business owner conscious of cost. Here are three simple steps you can take to keep your business expanding, even when the going (or growing, in this case) gets tough.

Western Michigan University
(269) 387-6004
3110 Schneider Hall
Kalamazoo, MI
 
Michigan Works!
(906) 789-0558
2950 College Avenue
Escanaba, MI
 
Washtenaw Community College SBTDC
(734) 547-9170
301 W. Michigan Avenue Suite 101
Ypsilanti, MI
 
Grand Valley State University SBTDC
(616) 331-7370
401 W. Fulton, 286C
Grand Rapids, MI
 
Michigan SBTDC
(616) 331-7480
510 W. Fulton Street
Grand Rapids, MI
 
CEO Focus of West Michigan
(269) 870-0861
1700 Greenbriar Drive
Portage, MI
 
Western Michigan University
(269) 387-6004
3110 Schneider Hall
Kalamazoo, MI
 
Eastern Michigan University SBTDC
(734) 487-0355
306 Gary M. Owen Building, 300 W. Michigan Avenue
Ypsilanti, MI
 
Kettering University
(810) 762-9660
1700 W. University Avenue
Flint, MI
 
Northwest Michigan Council of Governments
(231) 922-3780
1209 South Garfield Ave., Ste. C
Traverse City, MI
 

Ways to Grow Your Business

It can be difficult enough to grow, expand and maintain a healthy business in a strong economy. When the market turns sour, it can spell disaster for the small business owner conscious of cost. Here are three simple steps you can take to keep your business expanding, even when the going (or growing, in this case) gets tough.

1. Reward Customer Loyalty. When looking to branch out, focus on your existing customers-they already know and trust you. The truth is that it's easier and far cheaper to increase business from existing clientele than to rope in new prospects. Offer your loyal customers new or additional products and services relating to an existing offer-then reward that same trust and loyalty by offering these services at a reduced rate. Also, consider offering discounts on existing services for the referral of new business prospects, in lieu of additional incentives.

2. Get More Bang from Your (Marketing) Buck. If you're aiming to keep your sales soaring without significantly increasing your advertising expense, buckle down when it comes to negotiating without advertisers. Remember that economic downturns affect advertisers substantially too. Use this downswing to your advantage and agree on a fair, yet discounted price. If the price is set in stone, you might request a larger ad for the same money.

3. Good Publicity on the Cheap. Strike out and launch your own PR agency in the interest of your existing business.

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