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Toyota Corolla Detroit MI

The Corolla is positioned between the entry-level Yaris and the Camry in Toyota's U.S. lineup. For this latest generation, and in an attempt to attract younger buyers to feed the brand, Toyota focused on creating a more emotional connection with a more diverse audience than for previous Corolla models.

Toyota Public Relations
(313) 259-2004
1155 Gratiot Ave
Detroit, MI
 
Rinke Toyota
(586) 758-2000
25420 Van Dyke
Center Line, MI
 
Toyota Of Warren
(586) 758-2000
27100 Van Dyke Ave
Warren, MI
 
Serra Toyota Scion
(248) 699-7100
PO Box 3009
Farmington Hills, MI
 
Toyota Technical Center
(734) 454-7400
14655 Jib St
Plymouth, MI
 
Toyota -- Rinke
(586) 758-2000
25420 Van Dyke
Center Line, MI
 
Toyota Tsusho America Inc
(248) 358-5460
4000 Town Ctr Ste 1260
Southfield, MI
 
Suburban Toyota
(248) 731-3300
1821 Maplelawn Dr
Troy, MI
 
Hoot Mcinerney Cadillac Toyota
(586) 954-0600
37777 S Gratiot Ave
Clinton Township, MI
 
Swaffer'S Toyota
(231) 779-1784
1450 N Mitchell St
Cadillac, MI
 

Toyota Corolla

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Critical Knowledge:
  • All-new, 10th-generation model
  • New exterior and interior design
  • All-new chassis and suspension
  • Newly-designed instrument display
  • New 3-spoke steering wheel with available audio and Bluetooth controls
  • Lower, wider and longer than previous generation
  • Five grades to choose from: Standard, LE, XLE, S and XRS
  • Five new exterior colors
  • Arrives at dealerships in February, 2008

Introduction
On sale continuously in the U.S. since 1968, the Toyota Corolla has sold more than 30 million units worldwide since its introduction in Japan in 1966. The Corolla has been the best-selling car in Japan for most of that time, and for the past 20 years, has been the second best-selling model in Toyota's North American lineup. In summary, the Corolla is the world's all-time best-selling passenger car. With the introduction of the all-new, 10th-generation Corolla for the 2009 model year, Toyota hopes to maintain and build upon that success.

The Corolla is positioned between the entry-level Yaris and the Camry in Toyota's U.S. lineup. For this latest generation, and in an attempt to attract younger buyers to feed the brand, Toyota focused on creating a more emotional connection with a more diverse audience than for previous Corolla models. Toyota focused on two areas: creative style and packaging, and improvements in sensitivity performance. Rather than designing and engineering the new model to appeal to buyers in one regional market, a broader approach was taken. Handling performance, for example, was calculated to meet the rigorous requirements of European highways, such as Germany's Autobahn. Other aspects, such as ride comfort, roominess, cargo capacity and functionality, were based on the demands of the U.S. market, Corolla's largest in terms of sales....

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