Strategies for Starting a Business Traverse City MI

You hear it everywhere, every day. The market is down. Times are tough. People are struggling. But what if an unstable economy is the perfect timeto start a business? That-s exactly what Tony Hawk did when he created a multimillion-dollar skate boarding empire during a flat market and waning public interest.

Northwest Michigan Council of Governments
(231) 922-3780
1209 South Garfield Ave., Ste. C
Traverse City, MI
 
Northwest Michigan Council of Governments
(231) 922-3780
1209 South Garfield Ave., Ste. C
Traverse City, MI
 
Western Michigan University
(269) 387-6004
3110 Schneider Hall
Kalamazoo, MI
 
Grand Valley State University SBTDC
(616) 331-7370
401 W. Fulton, 286C
Grand Rapids, MI
 
Mid Michigan Community College
(989) 386-6630
1375 S. Clare Avenue
Harrison, MI
 
Washtenaw Community College SBTDC
(734) 547-9170
301 W. Michigan Avenue Suite 101
Ypsilanti, MI
 
Michigan SBTDC
(616) 331-7480
510 W. Fulton Street
Grand Rapids, MI
 
Eastern Michigan University SBTDC
(734) 487-0355
306 Gary M. Owen Building, 300 W. Michigan Avenue
Ypsilanti, MI
 
Lansing Community College SBTDC
(517) 483-1921
309 N. Washington Squre, Suite 115
Lansing, MI
 
Delta College Corporate Services SBTDC
(989) 686-9597
1961 Delta Road, H Wing
University Center, MI
 

Strategies for Starting a Business

You hear it everywhere, every day. The market is down. Times are tough. People are struggling. But what if an unstable economy is the perfect timeto start a business? That-s exactly what Tony Hawk did when he created a multimillion-dollar skateboarding empire during a flat market and waning public interest. Here-s what Tony has to say about using tough times to your advantage:

Know it is risky, but do it anyway. "I felt like if I could start a company when skating was at one of its deadest states, then if it takes off again, we set ourselves up to be in a position of prominence and we-d just ride the wave."

Recognize the advantages of a flat market. "For someone to come in once the sport takes off, it-s just going to take way too much capital and way too much marketing money to get in a position to be recognized."

Make sure you are passionate about your idea or product. "I focused all of my energy on it because I loved it so much and I felt like, you know, I want to make this happen."

Don-t just grab deals as they come—scrutinize. "I learned the hard way not to hand everyone the keys to all your opportunities. I gave them the power to have the final say in projects and deals and it cost me."

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