Strategies for Starting a Business Kalamazoo MI

You hear it everywhere, every day. The market is down. Times are tough. People are struggling. But what if an unstable economy is the perfect timeto start a business? That-s exactly what Tony Hawk did when he created a multimillion-dollar skate boarding empire during a flat market and waning public interest.

Western Michigan University
(269) 387-6004
3110 Schneider Hall
Kalamazoo, MI
 
Washtenaw Community College SBTDC
(734) 547-9170
301 W. Michigan Avenue Suite 101
Ypsilanti, MI
 
Grand Valley State University SBTDC
(616) 331-7370
401 W. Fulton, 286C
Grand Rapids, MI
 
Lansing Community College SBTDC
(517) 483-1921
309 N. Washington Squre, Suite 115
Lansing, MI
 
Mid Michigan Community College
(989) 386-6630
1375 S. Clare Avenue
Harrison, MI
 
CEO Focus of West Michigan
(269) 870-0861
1700 Greenbriar Drive
Portage, MI
 
Northwest Michigan Council of Governments
(231) 922-3780
1209 South Garfield Ave., Ste. C
Traverse City, MI
 
Kettering University
(810) 762-9660
1700 W. University Avenue
Flint, MI
 
Michigan SBTDC
(586) 469-5118
1 S. Main Street, 7th Floor
Mt. Clemens, MI
 
Eastern Michigan University SBTDC
(734) 487-0355
306 Gary M. Owen Building, 300 W. Michigan Avenue
Ypsilanti, MI
 

Strategies for Starting a Business

You hear it everywhere, every day. The market is down. Times are tough. People are struggling. But what if an unstable economy is the perfect timeto start a business? That-s exactly what Tony Hawk did when he created a multimillion-dollar skateboarding empire during a flat market and waning public interest. Here-s what Tony has to say about using tough times to your advantage:

Know it is risky, but do it anyway. "I felt like if I could start a company when skating was at one of its deadest states, then if it takes off again, we set ourselves up to be in a position of prominence and we-d just ride the wave."

Recognize the advantages of a flat market. "For someone to come in once the sport takes off, it-s just going to take way too much capital and way too much marketing money to get in a position to be recognized."

Make sure you are passionate about your idea or product. "I focused all of my energy on it because I loved it so much and I felt like, you know, I want to make this happen."

Don-t just grab deals as they come—scrutinize. "I learned the hard way not to hand everyone the keys to all your opportunities. I gave them the power to have the final say in projects and deals and it cost me."

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