Sales Language Kalamazoo MI

Think about the way you sell and the way you present your product or service. How many times do you think you use the word we? Read the following article and you will get the answers.

Integrity Communications
(248) 202-0583
878 Henrietta
Birmingham, MI
 
The Janitorial Agency
(517) 323-1822
6427 Centurion Drive
Lansing, MI
 
Juanita Chronowski
(313) 383-6791
PO Box 153
Allen Park, MI
 
Hunsberger Creative Group
(616) 235-9685
25
Grand Rapids, MI
 
Push Play Inc.
(810) 922-1724
511 Fort St. Suite 102
Port Huron, MI
 
The Annuitas Group
(616) 364-1341
460 Chesire Drive NE
Grand Rapids, MI
 
Kaleidico
(734) 984-4522
15005 Telegraph Rd
Flat Rock, MI
 
Candor
(248) 362-7366
570 Kirts Blvd
Troy, MI

Data Provided by:
MHK Marketing Group LLC
(248) 336-8886
300 E. Fourth Street
Royal Oak, MI
 
Spark! Marketing
(231) 946-2844
712 Westminster Road
Traverse City, MI
 
Data Provided by:

Sales Language

Think about the way you sell and the way you present your product or service. How many times do you think you use the word we? My bet is hundreds.

How many times should you use the word we? My answer is none.

Everything you do or say is in “we” format—especially if you have a marketing department. Does the customer care about you or themselves? Obvious answer. So why do you “we-we” all over them? They don’t care about you—unless you can help them.

The key in mastering any kind of sales is switching statements about you and how great you are and what you do, to statements about them, and how great they are and how they will produce more and profi t more from ownership of your product or service.

Here’s the secret: Take the word we and delete it. Delete it from your slides, your literature and especially from your sales presentation. You can use I but you can’t use we.

Here’s the power: When you stop using we, you have to substitute the word you or they and say things in terms of the customer. How they win, how they benefit, how they produce, how they profit, how they will be served and how they have peace of mind.
We is for selling. You is for buying.

Mandate for understanding: Go through your entire presentation, record it, listen to it actively, which means taking notes. Count the word we. I’ll bet there are plenty.

Click here to read the rest of the article at SuccessMagazine.com