Sales Language Ann Arbor MI

Think about the way you sell and the way you present your product or service. How many times do you think you use the word we? Read the following article and you will get the answers.

Clarity Quest Marketing
(734) 418-8737
603 W. Washington St.
Ann Arbor, MI
 
Integrity Communications
(248) 202-0583
878 Henrietta
Birmingham, MI
 
Push Play Inc.
(810) 922-1724
511 Fort St. Suite 102
Port Huron, MI
 
Goodwinconsulting.us
(248) 414-4533
1015 Mohawk Avenue
Royal Oak, MI
 
A & R Telecom
(248) 414-6810
13200 Capital St
Oak Park, MI

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Optimum Synergy Group, LLC
(248) 823-8818
2899 E. Big Beaver Rd., Suite 6
Troy, MI
 
Words For Hire
(800) 648-5158
13335 15 Mile Road
Sterling Heights, MI
 
Hunsberger Creative Group
(616) 235-9685
25
Grand Rapids, MI
 
Spark! Marketing
(231) 946-2844
712 Westminster Road
Traverse City, MI
 
Milieu Marketing Environment Management
(517) 358-6794
PO Box 40
Concord, MI
 
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Sales Language

Think about the way you sell and the way you present your product or service. How many times do you think you use the word we? My bet is hundreds.

How many times should you use the word we? My answer is none.

Everything you do or say is in “we” format—especially if you have a marketing department. Does the customer care about you or themselves? Obvious answer. So why do you “we-we” all over them? They don’t care about you—unless you can help them.

The key in mastering any kind of sales is switching statements about you and how great you are and what you do, to statements about them, and how great they are and how they will produce more and profi t more from ownership of your product or service.

Here’s the secret: Take the word we and delete it. Delete it from your slides, your literature and especially from your sales presentation. You can use I but you can’t use we.

Here’s the power: When you stop using we, you have to substitute the word you or they and say things in terms of the customer. How they win, how they benefit, how they produce, how they profit, how they will be served and how they have peace of mind.
We is for selling. You is for buying.

Mandate for understanding: Go through your entire presentation, record it, listen to it actively, which means taking notes. Count the word we. I’ll bet there are plenty.

Click here to read the rest of the article at SuccessMagazine.com