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Even a hurried inquiry into entrepreneurship will yield the following terms: mission, vision, and values. These terms collectively serve as the governing force of your business.
Considering these statements in their simplest form, your vision is the "what?" question of your business, your mission is the "why?" and your values are the "how." Two prevailing functions of these statements are both defining and guiding your business.
To expound on these meanings, consider first the vision statement. The vision statement creates a portrait of your company in the future, an end if you will. What do you want to achieve through your business? How do you plan to affect change and truly make a difference?
Business is a powerful vehicle that has historically been known to influence both geopolitical and social landscapes. The magnitude of your vision does not have to be of that scale. However, it is important to note that the vision statement strongly defines the direction of your business.
To provide an example, consider the vision statement of my company, Eastern Isles Teas and Tonics. My company specializes in the distribution of its product line of loose leaf teas. Its vision statement reads: To serve as a catalyst of change in helping save the environment. To promote health, well being, and actualization. To facilitate a greater awareness of tea and its many nuances. Again, ponder what you seek to achieve through your business.
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