Digital Signage Warren MI

It's time to stop talking about digital signage. What? Stop talking about one of the greatest new revenue opportunities in pro AV? Yes, because digital signage is so much more than, well, digital signage.

Tv Clinic
(586) 759-2900
24715 Van Dyke Ave
Center Line, MI
 
Rent-A-Center
(586) 754-3500
7589 E 9 Mile Rd
Warren, MI
 
Circle Communications Incorporated
(586) 795-5400
31710 Mound Rd
Warren, MI
 
Colortyme
(586) 758-2500
23211 Van Dyke Ave
Warren, MI
 
All Media Communications
(586) 979-3500
32171 Mound Rd
Warren, MI
 
Global Management & Supply
(586) 773-1184
14214 Frazho Road
Warren, MI
Services
Electric Equipment & Supplies Dealers, Consumer Electronics Stores, Electric Equipment & Supplies Job Lots

Molly Tv Service
(586) 939-3153
11705 E 13 Mile Rd
Warren, MI
 
Gamestop
(586) 758-2111
26601 Hoover Rd
Warren, MI
 
A One Tv
(586) 754-3600
8414 Wermuth Center Line
Warren, MI
 
Rent-A-Center
(586) 756-7755
8105 E 9 Mile Rd
Warren, MI
 

Digital Signage

Provided By:

Source: PRO AV Magazine
Publication date: May 1, 2006

By Mark Mayfield

It's time to stop talking about digital signage. What? Stop talking about one of the greatest new revenue opportunities in pro AV? Yes, because digital signage is so much more than, well, digital signage. As any linguist will tell you, the language we use frames the context of our thinking, and when we say “digital signage,” we tend to think of the replacement of static signs with electronic ones.

But digital signage is just one application within a much greater pro AV opportunity that currently has no commonly accepted label and no market ownership. The main reason for such fragmentation is the lack of a clear, comprehensive definition of exactly what this opportunity presents.

Some labels come close to accurately conveying the broader context, such as “digital media networks” and “dynamic visual messaging.” The online media source known as aka.tv lists at least a dozen terms to describe it, with the definition “media networks outside the home with a commercial imperative.” But even this definition excludes non-commercial applications such as wayfinding systems, corporate communications networks, or house of worship applications.

One thing that's clear is that it's a perfect fit for pro AV systems integrators keeping up with AV/IT convergence and technology trends.

Click here to read full article from Pro AV Magazine