Digital Signage Traverse City MI

It's time to stop talking about digital signage. What? Stop talking about one of the greatest new revenue opportunities in pro AV? Yes, because digital signage is so much more than, well, digital signage.

The Stereo Shoppe
(517) 394-4370
110 E Front St
Traverse City, MI
 
Appliance & Furniture Rentall
(231) 932-0978
1123 E 8th St
Traverse City, MI
 
Sound Room
(231) 947-4710
3275 S Airport Rd W
Traverse City, MI
 
Mad
(231) 941-7474
1702 Barlow St
Traverse City, MI
 
Bartling Electronic Design
(231) 941-8267
224 W 16th St
Traverse City, MI
 
Kurtz Car Stereo Center
(231) 947-1124
1201 E Front St
Traverse City, MI
 
Next Generation Electronics
(231) 995-9200
144 Hall St # B
Traverse City, MI
 
Rent-A-Center
(231) 947-6861
1723 S Garfield Ave
Traverse City, MI
 
TV Plus LLC
(231) 941-5939
1225 Woodmere Ave
Traverse City, MI
 
Charter Communications
(231) 995-8372
701 W South Airport Rd
Traverse City, MI
 

Digital Signage

Provided By:

Source: PRO AV Magazine
Publication date: May 1, 2006

By Mark Mayfield

It's time to stop talking about digital signage. What? Stop talking about one of the greatest new revenue opportunities in pro AV? Yes, because digital signage is so much more than, well, digital signage. As any linguist will tell you, the language we use frames the context of our thinking, and when we say “digital signage,” we tend to think of the replacement of static signs with electronic ones.

But digital signage is just one application within a much greater pro AV opportunity that currently has no commonly accepted label and no market ownership. The main reason for such fragmentation is the lack of a clear, comprehensive definition of exactly what this opportunity presents.

Some labels come close to accurately conveying the broader context, such as “digital media networks” and “dynamic visual messaging.” The online media source known as aka.tv lists at least a dozen terms to describe it, with the definition “media networks outside the home with a commercial imperative.” But even this definition excludes non-commercial applications such as wayfinding systems, corporate communications networks, or house of worship applications.

One thing that's clear is that it's a perfect fit for pro AV systems integrators keeping up with AV/IT convergence and technology trends.

Click here to read full article from Pro AV Magazine