Digital Signage Kalamazoo MI

It's time to stop talking about digital signage. What? Stop talking about one of the greatest new revenue opportunities in pro AV? Yes, because digital signage is so much more than, well, digital signage.

Don's Antenna
(269) 342-9938
902 S Westnedge Ave
Kalamazoo, MI
 
Automation Design & Entertainment
(269) 324-6072
865 Lenox Ave
Portage, MI
 
Bill's Sound Center
(269) 327-7285
7821 Autumn St
Portage, MI
 
Radio Shack
(269) 327-0482
6211 S Westnedge Ave
Portage, MI
 
West Michigan Audio Visual Service
(269) 343-5106
453 W Kilgore Rd
Portage, MI
 
Best Buy
(269) 327-2008
6900 S Westnedge Ave
Portage, MI
 
Circuit City
(269) 323-0191
6026 S Westnedge Ave
Portage, MI
 
Gamestop
(269) 321-9363
6749 S Westnedge Ave # D1
Portage, MI
 
Classic Stereo & Video
(269) 324-0665
6800 S Westnedge Ave Ste C
Portage, MI
 
Dashworks Incorporated
(269) 327-0000
6125 S Westnedge Ave
Portage, MI
 

Digital Signage

Provided By:

Source: PRO AV Magazine
Publication date: May 1, 2006

By Mark Mayfield

It's time to stop talking about digital signage. What? Stop talking about one of the greatest new revenue opportunities in pro AV? Yes, because digital signage is so much more than, well, digital signage. As any linguist will tell you, the language we use frames the context of our thinking, and when we say “digital signage,” we tend to think of the replacement of static signs with electronic ones.

But digital signage is just one application within a much greater pro AV opportunity that currently has no commonly accepted label and no market ownership. The main reason for such fragmentation is the lack of a clear, comprehensive definition of exactly what this opportunity presents.

Some labels come close to accurately conveying the broader context, such as “digital media networks” and “dynamic visual messaging.” The online media source known as aka.tv lists at least a dozen terms to describe it, with the definition “media networks outside the home with a commercial imperative.” But even this definition excludes non-commercial applications such as wayfinding systems, corporate communications networks, or house of worship applications.

One thing that's clear is that it's a perfect fit for pro AV systems integrators keeping up with AV/IT convergence and technology trends.

Click here to read full article from Pro AV Magazine