Digital Signage Holland MI

It's time to stop talking about digital signage. What? Stop talking about one of the greatest new revenue opportunities in pro AV? Yes, because digital signage is so much more than, well, digital signage.

Cable Latino
(616) 393-7274
452 Washington Ave
Holland, MI
 
Dick's Television Sales & Service
(616) 396-5822
385 W 18th St
Holland, MI
 
Teerman's
(616) 392-1831
20 E 8th St
Holland, MI
 
Satellite Receivers Limited
(616) 392-1328
36 W 16th St
Holland, MI
 
Citywide Cellular
(616) 396-9000
74 E 8th St
Holland, MI
 
Great Lakes Carpet & Flooring
(616) 786-3700
2975 W Shore Dr
Holland, MI
 
Harrington Systems Incorporated
(616) 394-9695
33 Trillium Ct
Holland, MI
 
Van Noord Home Entertainment
(616) 786-9099
2975 W Shore Dr
Holland, MI
 
Visser TV Sales & Service
(616) 396-3339
244 Douglas Ave
Holland, MI
 
Rent A Center
(616) 394-4999
207 N River Ave
Holland, MI
 

Digital Signage

Provided By:

Source: PRO AV Magazine
Publication date: May 1, 2006

By Mark Mayfield

It's time to stop talking about digital signage. What? Stop talking about one of the greatest new revenue opportunities in pro AV? Yes, because digital signage is so much more than, well, digital signage. As any linguist will tell you, the language we use frames the context of our thinking, and when we say “digital signage,” we tend to think of the replacement of static signs with electronic ones.

But digital signage is just one application within a much greater pro AV opportunity that currently has no commonly accepted label and no market ownership. The main reason for such fragmentation is the lack of a clear, comprehensive definition of exactly what this opportunity presents.

Some labels come close to accurately conveying the broader context, such as “digital media networks” and “dynamic visual messaging.” The online media source known as aka.tv lists at least a dozen terms to describe it, with the definition “media networks outside the home with a commercial imperative.” But even this definition excludes non-commercial applications such as wayfinding systems, corporate communications networks, or house of worship applications.

One thing that's clear is that it's a perfect fit for pro AV systems integrators keeping up with AV/IT convergence and technology trends.

Click here to read full article from Pro AV Magazine