Digital Signage East Lansing MI

It's time to stop talking about digital signage. What? Stop talking about one of the greatest new revenue opportunities in pro AV? Yes, because digital signage is so much more than, well, digital signage.

Commercial Equipment Company
(517) 332-0337
345 W Lake Lansing Rd
East Lansing, MI
 
Brand One Wireless
(517) 355-8014
145 N Harrison Rd
East Lansing, MI
 
Circuit City
(517) 336-6795
2655 E Grand River Ave
East Lansing, MI
 
City Animation
(517) 333-4500
2020 E Michigan Ave
East Lansing, MI
 
Okemos Tv Electronics
(517) 349-1577
4750 Central Park Dr
Okemos, MI
 
O SP Dish
(517) 223-4844
301 Mac Ave Ste 104
East Lansing, MI
 
Satellite Receivers Limited
(517) 664-2694
1108 E Grand River Ave
East Lansing, MI
 
Contemporary Audio Company
(517) 347-1911
2640 E Grand River Ave
East Lansing, MI
 
G N S-Tv
(517) 485-8760
1441 E Michigan Ave
Lansing, MI
 
The Antenna Shoppe
(517) 393-5259
2399 S Washington Ave
Lansing, MI
 

Digital Signage

Provided By:

Source: PRO AV Magazine
Publication date: May 1, 2006

By Mark Mayfield

It's time to stop talking about digital signage. What? Stop talking about one of the greatest new revenue opportunities in pro AV? Yes, because digital signage is so much more than, well, digital signage. As any linguist will tell you, the language we use frames the context of our thinking, and when we say “digital signage,” we tend to think of the replacement of static signs with electronic ones.

But digital signage is just one application within a much greater pro AV opportunity that currently has no commonly accepted label and no market ownership. The main reason for such fragmentation is the lack of a clear, comprehensive definition of exactly what this opportunity presents.

Some labels come close to accurately conveying the broader context, such as “digital media networks” and “dynamic visual messaging.” The online media source known as aka.tv lists at least a dozen terms to describe it, with the definition “media networks outside the home with a commercial imperative.” But even this definition excludes non-commercial applications such as wayfinding systems, corporate communications networks, or house of worship applications.

One thing that's clear is that it's a perfect fit for pro AV systems integrators keeping up with AV/IT convergence and technology trends.

Click here to read full article from Pro AV Magazine