Digital Signage Detroit MI

It's time to stop talking about digital signage. What? Stop talking about one of the greatest new revenue opportunities in pro AV? Yes, because digital signage is so much more than, well, digital signage.

Universal Electronic Repair
(313) 895-2785
7419 Grand River Ave
Detroit, MI
 
Radio Shack
(313) 831-7561
4825 Woodward Ave
Detroit, MI
 
Colonial Merchandise Mart
(313) 962-6477
1411 Washington Blvd
Detroit, MI
 
L & Z Television Sales & Service
(313) 891-3267
20145 Conant St
Detroit, MI
 
Jessies TV Repair
(313) 833-8959
3231 4th St
Detroit, MI
 
Latino Dish Connection
(313) 843-7274
2303 Campbell St
Detroit, MI
 
Ce Washington Radio & Tv Shop
(313) 897-3033
4733 W Warren Ave
Detroit, MI
 
Allied Vision
(313) 568-0855
1 Washington Blvd
Detroit, MI
 
B & E Electronics Incorporated
(313) 961-7000
65 Cadillac Sq Ste 2200
Detroit, MI
 
Directv
(313) 962-9590
1000 E Jefferson Ave
Detroit, MI
 

Digital Signage

Provided By:

Source: PRO AV Magazine
Publication date: May 1, 2006

By Mark Mayfield

It's time to stop talking about digital signage. What? Stop talking about one of the greatest new revenue opportunities in pro AV? Yes, because digital signage is so much more than, well, digital signage. As any linguist will tell you, the language we use frames the context of our thinking, and when we say “digital signage,” we tend to think of the replacement of static signs with electronic ones.

But digital signage is just one application within a much greater pro AV opportunity that currently has no commonly accepted label and no market ownership. The main reason for such fragmentation is the lack of a clear, comprehensive definition of exactly what this opportunity presents.

Some labels come close to accurately conveying the broader context, such as “digital media networks” and “dynamic visual messaging.” The online media source known as aka.tv lists at least a dozen terms to describe it, with the definition “media networks outside the home with a commercial imperative.” But even this definition excludes non-commercial applications such as wayfinding systems, corporate communications networks, or house of worship applications.

One thing that's clear is that it's a perfect fit for pro AV systems integrators keeping up with AV/IT convergence and technology trends.

Click here to read full article from Pro AV Magazine