Creating High-Leverage Marketing Assets Ann Arbor MI
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Creating High-Leverage Marketing Assets
Creating High-Leverage Marketing AssetsAuthor: Adam Urbanski
The single biggest, non-renewable asset you have is your time. There are only three things you can do with it: waste it, sell it, or invest it. As an entrepreneur or a service professional, what you do with your time acutely impacts how much money you can make.
Just like the wealthy invest in assets that continuously appreciate and generate more money -- like real estate, the savvy entrepreneurs invest in creating marketing assets that grow your business with no additional expense. What are those assets? Here is just a short list:
So if you want to become the 'top dog' in your industry, you've got to start doing what the 'big dogs' do.
DON'T design expensive logos. While establishing your uniqueness is important, people will not do business with you because you spent money on a cute graphic!
DON'T place ads that feature little more but your logo, phone number and address. Stop kidding yourself thinking you are the next IBM or Coca-Cola and that merely mentioning your name will get people pounding on your door!
DO take time to learn and leverage free publicity. Research media contacts, take time to understand what type of information appeals to them, and become good at presenting your information in the format they like best.
If you sum up the cost of your time, the price you pay to eat all that rubber chicken, and the energy to follow-up with people who will likely never do business with you -- it's a very expensive (and ineffective) way to find only a handful of qualified prospects!
DON'T fiddle around adjusting the shades of colors on your website!
DON'T beg for referrals!
DO build relationships with referral partners. Create ways in which they can introduce you to hundreds or even thousands of prospects at once!
DO invest in knowledge products and access to experts. An hour or two with a knowledgeable advisor can save you thousands of dollars in time and money wasted on wrong strategies and improperly implemented tactics.
So stop wasting time eating all that rubber chicken and chasing people who will likely never do business with you nor refer a single client. Instead, start creating high-leverage marketing tools that over time will generate an avalanche of new business!
2009 Marketing Mentors. All Rights Reserved. The author, Adam Urbanski, teaches service professionals and business owners how to develop better marketing strategies to increase sales and profits. His website offers more how-to articles and free tips to create a winning marketing action plan at http://www.themarketingmentors.com
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