Business Networking Holland MI

Business networking is one of those things you know you should do, but if you're like most people in Holland you'd rather be doing something else. Since so many people know how to do business networking the hard way, I'm going to show you how to do your business networking the easy way. There's an easy way to make business networking fun and highly profitable.

Radiant Design Llc
(616) 355-9950
152 E 6th St
Holland, MI

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Logical Arts
(517) 485-6685
413 Leslie St
Lansing, MI

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Rochester Avon Recreation Authority
(248) 656-8308
108 E 2nd St
Rochester, MI

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Michigan Dream Discovery Center
(800) 816-6773
2712 N Saginaw St # 213
Flint, MI

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High-impact Coaching & Consulting, Inc.
(616) 949-5013
2505 E. Paris Road SE, Suite 195
Grand Rapids, MI
 
Business Strategy Inc
(616) 261-2200
944 52nd Street Southeast
Grand Rapids, MI
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Business Consultants and Advisors, Management Consultants, Marketing and Public Relations, Computer Systems Consultants and Designers, Market Research Consultants

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Radiant Design Llc
(616) 355-9950
152 E 6th St
Holland, MI

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A & M Sales Management Consulting
(517) 672-6371
4101 Merriman Loop - Suite 100
Howell, MI
 
AdviCoach
(517) 599-2782
11683 Hidden Spring Trail
Dewitt, MI
 
Central Payment
(517) 507-0404
2122 Edwin Pl
Lansing, MI
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Daily 24hrs

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Business Networking

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What You Should Know About Business Networking

Author: James Roche

Copyright (c) 2009 James Roche

Business networking is one of those things you know you should do, but if you're like most people you'd rather be doing something else. Since so many people know how to do business networking the hard way, I am going to show you how to do your business networking the easy way. There is an easy way to make business networking fun and highly profitable.

There are two BIG mistakes people make at a business networking event:

1. They think you have to sell and promote yourself at the time of the business networking event 2. They don't have a proper follow-up system. (Most people throw away all the business cards they collected without following up. They are losing the power of business networking.)

Business Networking Isn't about "Making the Sale"

Business networking is about building a relationship with a few key people over time. Don't try to close a sale right there at the business networking event. Your job is to move people into your marketing funnel.

Your marketing funnel is a process where people first get to know you, then buy from you, then refer others to you. Think of it as a spiral - the more people go down your funnel, the more money you make.

The funnel itself consists of four parts. You help the person move from being a prospect, to a lead, to a client, to being your unpaid promoter or champion.

This process happens over time. The people you meet at a business networking meeting are prospects because they don't know you yet. Your goal is to give them a positive experience of you. They will then spiral along your marketing funnel and you will see long-term success from your business networking.

How to Get Prospects into Your Marketing Funnel using Business Networking

Remember, a prospect is someone who doesn't yet know you, so your job is to stand out from the crowd and "introduce" yourself.

1. Hand out a 30-minute audio CD at business networking events in addition to your business card. Imagine how impressed people will be!

2. Put a call-to-action on the back of your business card. Here's what mine says (feel free to swipe it), "Want More Profit and Prestige? Get our Special Report 5 Steps to Passive Revenue With Information Products at www.InfoProductGuy.com ".

3. When you introduce yourself to people, tell them that you'd be happy to email them a free tips sheet.

4. If you get the chance to speak for a few moments to the whole group, tell them you have a special report you'd like to send them if they give you their business card.

5. Conduct your own raffle where you give away a valuable offer so you can gather business cards. Then follow up with emails and some kind of special offer like a consultation call with you.

6. Follow up with everyone by offering them a free sample of what you do.

Bottom line - you want to entice people to give you their business cards so you can market to them after the business networking event. Make it something so irresistible that they would be foolish not to take you up on your offer. It can be as simple as meeting with someone one-on-one for coffee after the business networking event.

Think "build relationships" over "I've got to make a sale!" This will serve you for the long-term because once you become friends with someone they become your marketing champion. Leverage business networking as a starting point for those deeper, more meaningful relationships.

About the Author:

Small business marketing consultant , James Roche, shows you how to attract more clients and make passive revenue with information products. Discover his proven and practical marketing strategies with his free special report, "The Shift: Quit Struggling, Make a Difference and Join the New Rich" http://www.marketingmadeeasyblueprint.com/free

Article Source: http://www.articlesbase.com/business-articles/what-you-should-know-about-business-networking-946730.html