AV System Business Traverse City MI

In the spirit of the skilled tradesman, AV systems integration specialists in Traverse City pride themselves on what they know. The ability to stitch an AV solution together using a deep well of knowledge and versatile skills has served them well.

A Better Sound
(231) 933-7225
1151 South Airport Rd, West
Traverse City, MI
 
The Sound Room
(231) 947-4710
3275 South Airport Road The Sound Room
Traverse City, MI
 
SoundDesign
(231) 947-4755
401 E Nanagosa Ct
Suttons Bay, MI
Services
Audio / Video sales and installation

Mark Electronics
(586) 263-8300
51638 Oro Drive Mark Electronics
Shelby Township, MI
 
Automation Design & Entertainment
(269) 324-6072
865 Lenox AveSte. A
Portage, MI
Services
Audio / Video, Home Automation / Systems Integration / Home Networking, Home Theater, Lighting Control, Security / Access Control / Surveillance / Gate Access
Brands
Marantz, Niles, Sunfire, Triad, NHT, HAI, Hitachi, Control4, Crestron, Lutron, Stewart Filmscreen, OnQ, Panasonic, Monster Cable, Escient, Russound, Da-Lite, Toshiba, and more...
Certifications
One or more employees at this company have achieved CEDIA Professional Certification status:- Bob Bush, CEDIA Certified Professional Installer I, CEDIA Certified Professional EST II- Peter Cook, CEDIA Certified Instructor, CEDIA Certified Professional Designer, CEDIA Certified Professional EST II

The Sound Room
(231) 947-4710
3275 South Airport Road
Traverse City, MI
 
Waara Technologies
(231) 935-4511
144 Hall Street
Traverse City, MI
 
Innovative Sound Solutions, Inc.
(616) 293-0905
778 Northland Dr
Rockford, MI
 
Audio/Video System
(248) 549-3347
32128 Woodward Ave
Royal Oak, MI
 
TWC Michigan, Inc.
(734) 675-0009
3254 N Stella Ct
Trenton, MI
 

AV System Business

Provided By:

Source: PRO AV Magazine
Publication date: March 1, 2006

By Tom Zind

In the spirit of the skilled tradesman, AV systems integration specialists pride themselves on what they know. The ability to stitch an AV solution together using a deep well of knowledge and versatile skills has served them well. Increasingly, however, technical smarts alone aren't enough to cut it in the changing AV systems business. While such expertise is clearly essential, who you know and how well you can market your know-how to decision makers is starting to rival it in importance. Of all the players integrators need to sidle up to, AV consultants are becoming among the most prized.

As projects grow more complex and costly, leading more owners to demand competitive bids, consultants are assuming a central role in ushering more projects from conception to completion (see sidebar on page 62). For integrators looking to snag some of this growing bid business, the path to success is likely to go through a consultant. First, however, integrators have to be on a consultant's radar. Given hundreds of integrators and a much smaller core of consultants, the challenge of getting on a consultant's Rolodex can appear formidable.

Consultants, however, say it's really very simple. The key, they say, is to consistently do good work, circulate in the consultant community, and acquaint firms with your company, its track record, and areas of expertise.

Click here to read full article from Pro AV Magazine