2010 Toyota Prius Preview Kalamazoo MI

Upping the hybrid car ante once again, the all-new 2010 Toyota Prius was unveiled at the 2009 North American International Auto Show in Detroit. The next-generation Prius is built on a new platform, which enables improved handling stability and collision safety, along with quieter operation, according to the company.

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2010 Toyota Prius Preview

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Critical Knowledge:
  • Completely redesigned, third-generation model for 2010
  • Built on a new platform
  • Increased passenger and cargo capacity
  • Three selectable driving modes: EV, Economy and Power
  • 50-mpg fuel economy
  • Reduced CO2 emissions
  • Quicker and more powerful than the previous model
  • Uses plant-based "ecological plastics"
  • Available moonroof with solar panels
  • Remote air conditioning system
  • Standard multi-information display panel that monitors fuel and energy consumption

Introduction
Since its North American debut for the 2001 model year, the Toyota Prius has become the poster child for the "green" movement among U.S. new-car buyers. Toyota proudly states that the Prius was the first mass-produced gas-electric hybrid vehicle available for sale in the U.S. Honda, makers of the gas-electric hybrid Insight from 2000-06, might dispute that claim, but the Prius was the clear favorite among new-car buyers at the time, outselling the Insight by a large margin. And unlike the stillborn GM EV1 electric car that first hit the market in the late 1990s and was handicapped by its limited range and 2-door/2-passenger design, the Toyota's 5-door hatchback/5-passenger design and extended range appealed to buyers. Following its initial success, the second-generation Prius debuted for 2004 and introduced Toyota's Hybrid Synergy Drive system. Larger and offering more creature features than the original, the second-gen Prius also provides increased economy and, by most accounts, better driving dynamics. Continuing to build a loyal following, the Toyota Prius is now among the top 20 best-selling models in the U.S.

Upping the hybrid car ante once again, the all-new 2010 Toyota Prius was unveiled at the 2009 North American International Auto Show in Detroit. The next-generation Prius is built on a new platform, which enables improved handling stability and collision safety, along with quieter operation, according to the company. The new car features a gas-electric hybrid powertain consisting of a 1.8-liter, 4-cylinder gasoline engine and an 80-horsepower electric motor. The new 2010 Prius is also larger and features more advanced technology than the outgoing model.

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